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| An elevator speech provides a conversation starter. |
Written by Robyn T.
Braley
How do you explain Rotary? There are so many chapters to the Rotary story that telling it in 4 to 5 sentences is next to impossible.
But, there is the rub. People today, especially millennials,
are accustomed to receiving information in short, concise bytes.
A short, concise elevator speech provides a place from which
to launch into meaningful conversations about Rotary. Crafting an elevator speech will help engage others into your club’s brand
experience.
You can also use it for social media profiles, booking
speakers, pitching stories to the media, in brochures, approaching funding
partners and many other day-to-day Rotary activities.
What
is it?
So, “What is an elevator speech?”
It’s not what you think.
