Written by Robyn T. Braley
Service clubs are pressured to leap into the world of social media. However, when not developed properly, your social media experience can lead to frustration. Don't get me wrong, if your club is not active on social media, time is passing.
In this series, I am providing tools and knowledge that will help you make the leap. Rather than starting the series with how-to" posts about platforms like FaceBook, Twitter, LinkedIn, Blogsites, Instagram, SlideShare, Snapchat, YouTube or other relevant channels, I am going back to the basics.
This post explains the lifeblood of social media. Quality content is the foundation for success.
And, if you are already active and have experienced success, there are ideas that will broaden your thinking and provide greater value to your digital communities.
Let's start with the question, Why does it make sense?" The answer is simple. Social media is central to online communication and relationship building. At a club level, a program will help you ...
- Increase the club's profile
- Promote club activities
- Build an online community through likes, follows and connections
- Align with collaborative partners
- Communicate with members and circles of influence
- Attract new members.