About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Wednesday, 30 November 2016

81 Amazing Acts of Kindness That Will Change Your Life and Someone Elses

Written by Robyn T. Braley

We shouldn’t need to be prompted to show kindness to those we meet every day. However, it is easy to become so absorbed into the fast pace of life that we don’t see the needs of others, even when they are an arms length away.


As Rotarians, our motto is Service Above Self. We demonstrate organized acts of kindness through the humanitarian work we do in our communities and around the world.

However, I heard a story about a  senior executive of a service organization who would periodically dress as a homeless person. He would lie near the doorway of locations holding meetings he was about to speak at. It was revealing how many stepped over him before someone knelt to ask if he needed help. He made his point!  

Tuesday, 29 November 2016

Nine Posts to Help You Attract Media Coverage

Written by Robyn T. Braley
Getting your story covered by the media requires a great story. Once you have that, you must know how to package and pitch it.  
The purpose of a release is to capture the attention of media editors, producers, journalists and bloggers. You have seconds to do it. But, there is more! It must also accommodate online distribution. More

Identify More Than One Story Angle and Increase Media Coverage

Written by Robyn T. Braley

It’s about the angle. It doesn't matter how comprehensive and accurate your media contact list is if you don't have the basics of your story pitch down pat.  


Every day the Media is inundated by story possibilities. You need unique, unusual and creative ideas to cut through the clutter. 

An editor, producer, reporter or show host will take 4-5 seconds to decide whether to consider your pitch or to trash it. If you don’t have a strong angle, or hook, the decision will be easy for them. With a quick click your story will be deleted as they move on to the next story idea. 

Wednesday, 2 November 2016

Combine 'Social' with 'Media' for Greater Impact Around Your Big Event

Written by Robyn T. Braley

This is the last post in our series about how to build a media campaign for Rotary Clubs and other community organizations. In this final article, I wrap up the series with ideas for integrating your own social media campaign into your strategy. This will be a natural transition to our next series about developing a custom social media program for your club.


As a quick review, throughout this series I have used the term media convergence. Social media (SM) is totally integrated with mainstream media.

Thursday, 6 October 2016

The Big Day; What You Need to Know to Make Your Media Event the Best it can Be

A media scrum may be part of your event.
Written by Robyn T. Braley

We started our media series by giving you ideas for story angles that would attract the media. One media draw would be a high profile speaker. Another would be the presentation of a large cheque to a community not-for-profit agency. 


We suggested media might be interested in a story about the experience of a team that just returned from a developing nation where they personally delivered a small fleet of refurbished ambulances.

Today your club may be presenting a Citizen of the Year Award to a community leader. Or, the Rotary clubs in your area may be the host club for your zone conference that has a myriad of interesting keynotes and breakout sessions.

All of the photos seen in this post were shot at a political party leadership forum hosted by the Calgary West Rotary Club. At the time, the club had 50 active members.

Wednesday, 5 October 2016

Tribute to Dr. Marmie Hess; Rotarian, Humanitarian and Philanthropist


Guest Post Written by Steve Allan*   

Forward

Marmie Hess was a Rotarian. She was  also an Officer of the Order of Canada  and received Honorary  Doctorates from three Alberta Universities. Most of all, Marmie was a great humanitarian and philanthropist who cared deeply about her community. Thousands simply called her a friend.

Dr. Marmie Hess
It may seem out of place to find a personal tribute on a blogsite about branding. But Rotary is all about people working together to make a difference. That, in a nutshell, is the heart of our brand.

This is the story about a lady who lived her life guided by a clear set of values and principles. That was the heart of her personal brand.

She recently died at the age of 100. Steve Allan, the Past District Governor of Rotary District 5360 gave a moving tribute at the celebration of Marmie’s life.

Tuesday, 30 August 2016

How an Attitude of Service can Impact Your Rotary Media Event

How you treat the media will impact your story
Written by Robyn T. Braley

Part 1 An Attitude of Gratitude 


You have organized a great media event to announce an exciting new program that will benefit the entire community. 


You crafted a killer news release and carefully assembled a media kit packed full of relevant information. 


You’ve contacted the media by email, social media and telephone. You dropped off or mailed media kits that answered all the questions. Spokes-people are on stand-by. 

Now you wait on pins and needles hoping - even praying - journalists will come through the door to cover your event.